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| Febuary 2010: Our flash development team win the E4 game award |
| Its called "Aliens vs Hamsters" its engaging and fun and out team have won an award for the best game submission to E4's game awards. Play it here |
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| January 2010: New radio auctions |
| A new generation of radio auctions has been announced by Piri for 2010. The launch follows its most successful year yet with more than 40 radios stations participating in 2009. The quarterly, two week-long auctions are open to all commercial radio stations and Piri offers a unique service for those who take part. [See full details here…] |
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| December 2009: Council Tax Texts |
| In the public sector, Piri is working with a major city council to roll out text alerts for council tax payers. The texts are being used for both business and domestic council tax payers following a successful pilot earlier in the year. |
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| November 2009: Media text success |
| A national broadcaster and media group ran a very successful campaign with Piri this month to recruit subscribers to its email newsletter. Visitors to its stands at two national exhibitions were invited to enter a competition by text. Those who entered were then given the opportunity to subscribe to the email newsletter. |
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| October 2009: Hotel loyalty programme |
| A diverse hotel group based in the UK has signed Piri for its loyalty programme. It will use mobile to alert customers to offers and discounts such as business deals, spa & golf specials and late availability. |
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| August 2009: SMS for fresher’s week at UCLan |
| Piri has been chosen by the University of Central Lancashire Students’ Union to meet its mobile marketing needs during fresher’s week.[See full details here…] |
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| July 2009: Low cost text boost for charities and non-profit |
| Piri has slashed its prices for organisations in the third sector and is giving them free campaign management support.[See full details here…] |
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| June 2009: Town & Country Broadcasting sign new deal |
| Piri has signed a new deal with Town & Country Broadcasting. This means that the six Welsh stations owned by Town & Country, join the CN and Tindle Radio Groups who already use Piri Live in all studios across their 16 stations.[See full details here…] |
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| May 2009: Piri sponsors Team GOSH in Three Peaks Yacht Race |
| In support of Great Ormond Street Hospital, Piri is sponsoring a team of five intrepid adventurers in their quest to raise money to fund valuable resources at the new MRI unit at the hospital. [See full details here…] |
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| April 2009: Paid-for content problem solved |
| As advertising revenues plummet, more and more companies are using Piri to generate income through paid-for content and subscription based services. Piri is one of the most cost effective and user-friendly micro-payments system available. [See full details here…] |
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| March 2009: Mobile proves safe bet |
| Piri has achieved a remarkable 42% success rate in a new mobile marketing campaign in the run up to the National Hunt racing festival at Cheltenham. What makes the response remarkable is not just the high take-up rate, but the fact that the clients who accepted the offer, were prepared to pay £10 per message to text their reply. [See full details here…] |
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| February 2009: Impressing the press |
| Writing in Mobile Marketing Magazine, editor David Murphy described Piri’s work with Future Publishing as: "a great example of how consumers can be convinced to opt in to third party marketing messages on their mobile phone." [Read the full article here… ] |
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| February 2009: Technology for Marketing & Advertising |
| Piri will be exhibiting at the UK’s only integrated marketing solutions event for marketing, media and advertising professionals. Visit us on stand B12 in the Mobile Marketing Pavilion at Earls Court on 24th & 25th February. |
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| January 2009: Civica Annual Conference |
| Piri was at this two-day event to demonstrate how SMS can contribute to public service transformation. Held at Manchester Central Convention Complex, the conference was attended by more than 500 delegates from local authorities across the UK. |
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| January 2009: Local Government Demand |
| Piri is at the Public Forum event in Sheffield to talk to local government about ways of using SMS to maximise revenue collection. More and more councils are using mobile messaging to cut the costs of communication and improve their efficiency. |
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| December 2008: Radio Auction Success |
| All 25 radio stations signed up with Piri took part in a syndicated lowest unique bid auction. The 12-day event generated unprecedented volumes of text entries across the networks and produced valuable audience participation and revenue for the stations. |
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| November 2008: Public Sector Forum |
| Piri is in Birmingham and Manchester to demonstrate the effectiveness of its unique mobile messaging solutions to delegates at the Public Sector Forum: "Public Sector Customer Service Excellence - Bringing together NI 14, Efficiency and Customer Insight" and "Best Practice in Stakeholder Consultation and Community Engagement" respectively |
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| November 2008: Credit Issues |
| Credit Issues choose Piri to manage the text response for its latest national poster campaign and achieves significantly higher response rate as a result. [Click Here to View The Press Release] |
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| November 2008: Radio Gains |
| Nine more radio stations choose Piri for their mobile response needs, bringing to 25 the total number of stations now using Piri. The six Welsh stations owned by Town & County, along with Reading 107FM, Oxford's FM107.9 and Adventure Radio's Dream 107.7 signed up with Piri this month. |
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| October 2008: Future Publishing / GAME |
| Longstanding client Future Publishing uses Piri to broadcast 20,000 messages to readers of computer game titles to advertise the release of the new James Bond movie Quantum of Solace on behalf of retailer GAME. |
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| September 2008: Wembley Arena |
| Piri is chosen by Wembley to provide live mobile interface at concerts. This enables audiences to text requests and messages to the DJ during the warm up to live international acts. |
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| May 2008: Lightwater Valley |
| Following last year’s successful viral marketing campaign with Piri, Lightwater Valley begins a three week combined marketing drive using local radio stations and syndicated WAP push messages, prompting listeners to text to receive a discounted park entry coupon direct to their mobiles. |
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| April 2008: Dark Arts Limited |
| Publisher of alternative heavy rock magazine ‘Terrorizer’, choose Piri for all text response interaction with their readers. |
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| March 2008: CN/KMFM & Tindle Radio |
| CN, Kent Messenger, Tindle, and Town and Country radio saw a repeat of last year’s syndicated auction success with another massive response from listeners. During the month of campaigns, Piri processed more than 60,000 messages from listeners. |
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| February 2008: Loot |
| Motor trade clients can now text pictures direct to the Loot sales team to be processed and printed. This marks the beginning of a revolution in mobile advertising, giving customers of Loot the ability to place ads, with a photo, from anywhere in the country. |
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| January 2008: The Big Issue |
| Piri wins the contract to provide The Big Issue in the North with text services. These range from competitions, text the editor, and sending pictures via mobile directly to the editorial team. |
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| December 2007: CN Radio |
| Piri teams up with CN Radio to provide text services for the ‘twelve days of Christmas ‘lowest unique bid auctions. More than 40,000 messages received during the auctions which ran every day for a period of twelve days in December. |
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| May 2007: Mediaedge:cia / Nicotinell |
| To coincide with no-smoking ban taking place on the 1st July, Mediaedge CIA and Nicotinell run a nationwide based SMS competition to win a Harley Davidson as part of their "Lose The Smoke, Keep The Fire" Campaign. |
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| April 2007: Loot |
| National small ads newspaper and website Loot choose PIRI for all of their SMS service requirements. These include placing ads and sending in images via SMS. |
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| March 2007: Mediaedge:cia / Xerox |
| Top ad agency Mediaedge:cia use PIRI for a nationwide campaign for Xerox. The radio based campaign launched Xerox's new 6110 laser printer, fax and copier. Mediaedge found the power and simplicity of PIRI a perfect combination for a campaign of this scale. |
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| December 2006: PIRI V3 Goes Live |
| After months of development, we are very proud to announce that PIRI V3 has gone live. We have aimed to make PIRI the easiest to use and most powerful mobile messaging application there is. Bursting with a host of impressive new features we are happy to say we have achieved it. |
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