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what is mobile messaging?
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| November 2008: Public Sector Forum |
| Piri is in Birmingham to demonstrate the effectiveness of its unique mobile messaging solutions to delegates at the Public Sector Forum: “Public Sector Customer Service Excellence - Bringing together NI 14, Efficiency and Customer Insight” |
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| November 2008: Credit Issues |
| Credit Issues choose Piri to manage the text response for its latest national poster campaign and achieves significantly higher response rate as a result. [Click Here to View The Press Release] |
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| November 2008: Radio Gains |
| Nine more radio stations choose Piri for their mobile response needs, bringing to 25 the total number of stations now using Piri. The six Welsh stations owned by Town & County, along with Reading 107FM, Oxford's FM107.9 and Adventure Radio's Dream 107.7 signed up with Piri this month. |
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| October 2008: Future Publishing / GAME |
| Longstanding client Future Publishing uses Piri to broadcast 20,000 messages to readers of computer game titles to advertise the release of the new James Bond movie Quantum of Solace on behalf of retailer GAME. |
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| September 2008: Wembley Arena |
| Piri is chosen by Wembley to provide live mobile interface at concerts. This enables audiences to text requests and messages to the DJ during the warm up to live international acts. |
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| May 2008: Lightwater Valley |
| Following last year’s successful viral marketing campaign with Piri, Lightwater Valley begins a three week combined marketing drive using local radio stations and syndicated WAP push messages, prompting listeners to text to receive a discounted park entry coupon direct to their mobiles. |
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| April 2008: Dark Arts Limited |
| Publisher of alternative heavy rock magazine ‘Terrorizer’, choose Piri for all text response interaction with their readers. |
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| March 2008: CN/KMFM & Tindle Radio |
| CN, Kent Messenger, Tindle, and Town and Country radio saw a repeat of last year’s syndicated auction success with another massive response from listeners. During the month of campaigns, Piri processed more than 60,000 messages from listeners. |
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| February 2008: Loot |
| Motor trade clients can now text pictures direct to the Loot sales team to be processed and printed. This marks the beginning of a revolution in mobile advertising, giving customers of Loot the ability to place ads, with a photo, from anywhere in the country. |
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| January 2008: The Big Issue |
| Piri wins the contract to provide The Big Issue in the North with text services. These range from competitions, text the editor, and sending pictures via mobile directly to the editorial team. |
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| December 2007: CN Radio |
| Piri teams up with CN Radio to provide text services for the ‘twelve days of Christmas ‘lowest unique bid auctions. More than 40,000 messages received during the auctions which ran every day for a period of twelve days in December. |
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| May 2007: Mediaedge:cia / Nicotinell |
| To coincide with no-smoking ban taking place on the 1st July, Mediaedge CIA and Nicotinell run a nationwide based SMS competition to win a Harley Davidson as part of their "Lose The Smoke, Keep The Fire" Campaign. |
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| April 2007: Loot |
| National small ads newspaper and website Loot choose PIRI for all of their SMS service requirements. These include placing ads and sending in images via SMS. |
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| March 2007: Mediaedge:cia / Xerox |
| Top ad agency Mediaedge:cia use PIRI for a nationwide campaign for Xerox. The radio based campaign launched Xerox's new 6110 laser printer, fax and copier. Mediaedge found the power and simplicity of PIRI a perfect combination for a campaign of this scale. |
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| December 2006: PIRI V3 Goes Live |
| After months of development, we are very proud to announce that PIRI V3 has gone live. We have aimed to make PIRI the easiest to use and most powerful mobile messaging application there is. Bursting with a host of impressive new features we are happy to say we have achieved it. |
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