www.piriltd.com
www.paddypower.com

Mobile Marketing and CRM technology provider Piri, which was recently acquired by Mobile Interactive Group, has secured a technology agreement for UK and Ireland bookmakers, Paddy Power, to licence its online staffing scheduling solution 'Shopworks'. The deal will enable Paddy Power, which has a huge online and offline retail operation, to centrally manage its staffing rotas making significant time and cost savings of seven per cent a year.

Piri's Shopworks is the ideal product for global retail businesses with large head counts that need to manage and organise staffing rotas in a timely and cost effective manner. With 'drag and drop' functionality the product is easy to use; is accessible internationally via a web interface; is white labelled; integrates seamlessly with payroll systems such as SAGE; is available to licence on a per shop, per week basis and enables any business to quickly and easily organise and communicate with its staff via SMS. Shopworks takes the headache out of managing a large workforce when compiling staffing rotas for both full time, and contracted employees.

At the end of each month an accurate and quick upload of the data into the payroll system ensures swift and accurate payment to all staff, saving time and money in account departments.
Ed Brown, UK Retail Operations Manager, Paddy Power said "We're really excited about working with the new system. Once you see it in action it makes you wonder why no one built this product before. It's going to enable us to run much smoother operations - The social responsibility reporting ensures an efficient way of way of complying with the gambling commission where we're required to collate a report from every shop, every day, as well as market share and manager reporting modules. This kind of in-depth functionally and reporting on the shops progress will create a powerful management tool to help drive our top line."

Lee Bowden, MD, Piri commented "I know Paddy Power reviewed and trialled a number of products in the market place so we're delighted they've opted to license Shopworks. Businesses and Retailers with large numbers of both full time and temporary staff are constantly looking for ways to streamline their business processes and to make them run more efficiently. We know Shopworks has the capability to reduce staffing costs by up to 7% which amounts to a considerable cost saving over a 12 month period so it's great to be working with Paddy Power to improve scheduling, approving salary costs against budgets, payroll and staff communications."

Other Shopworks clients include Better, Jennings and Netplay TV.

Piri is part of Mobile Interactive Group (MIG), a global integrated mobile and digital communications business – www.migcan.com